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How to Do a SWOT Analysis

Evaluating Strengths, Weaknesses, Opportunities and Threats A SWOT analysis is the best way to really focus your marketing strategies in ways that will drive optimal business growth and profits. SWOT stands for: •Strengths (what are the positive attributes of your company, product or service?) •Weaknesses (what are the negative attributes of your company, product or service?) •Opportunities (where are the market opportunities for your product...

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