How to Design a Direct Mail Package for Response
With the growing popularity of the internet, it’s all too easy to forget about other forms of reaching customers directly. But surprisingly, direct mail response rates are actually increasing, thanks to better list maintenance and targeting. And while a compelling offer is a must, without the right design and copy, your piece will never get opened and your offer won’t even be considered. Here are...
Read More...
Read More
QR codes? The Why and How of applying these new tools
QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix. Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to...
Read More...
Read More
How to Do a SWOT Analysis
Evaluating Strengths, Weaknesses, Opportunities and Threats A SWOT analysis is the best way to really focus your marketing strategies in ways that will drive optimal business growth and profits. SWOT stands for: •Strengths (what are the positive attributes of your company, product or service?) •Weaknesses (what are the negative attributes of your company, product or service?) •Opportunities (where are the market opportunities for your product...
Read More...
Read More
3 Things You Need to Know About Social Media Strategy
B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What’s Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext. Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three...
Read More...
Read More
Word Press V.S Joomla?
When you are looking to create a website, you will probably try some of the content management systems or commonly called CMS. Two of the most popular among them are WordPress and Joomla. In this article I will try to explain some of the major advantages and disadvantages of those systems. I would like to start with WordPress, which is one of the easiest for...
Read More...
Read More
What is Email Marketing?
First, a definition: Email marketing is sending emails to a list of prospective customers with the goal of influencing them in some way to purchase your products or services. It can be an important, cost-effective part of your marketing plan when done well. Most of us already get too much spam in our inboxes, and as a result email marketing can get a bad reputation...
Read More...
Read More
How to Do a SWOT Analysis
Evaluating Strengths, Weaknesses, Opportunities and Threats A SWOT analysis is the best way to really focus your marketing strategies in ways that will drive optimal business growth and profits. SWOT stands for: •Strengths (what are the positive attributes of your company, product or service?) •Weaknesses (what are the negative attributes of your company, product or service?) •Opportunities (where are the market opportunities for your product...
Read More...
Read More
Tips for Developing an Online Marketing Strategy-Small Business Website
One of the most important elements for an effective online marketing strategy is an optimized website. It needs to be structured correctly so that the search engines and humans can easily find it. Make sure your website navigation makes sense where people can easily find what they’re looking for on your site. Create compelling content that attracts and pleases your visitors. Keyword research on the...
Read More...
Read More
Social Networking Tools & politics
Getting involved in politics is one of the earliest forms of “social networking.” Supporting a candidate or cause is a critical way in which people connect with the world around them and express themselves to others. Technology is just making these connections easier all the time. These relatively new “social technologies,” of which social utilities like Facebook are an increasingly large subset, are demonstrating that...
Read More...
Read More